The Case for Good Jobs is essential business reading for executives and boards. Zeynep Ton doesn’t just convince you that good jobs are the key to drive customer loyalty and company success, she gives you the courage to think and operate differently.
Zeynep Ton cuts through the ESG noise and uses clear examples and hard data to show why companies that create good jobs can gain a competitive long-term advantage. This book should be required reading for CEOs in labor-intensive industries and their long-term shareholders.
No matter what you thought you knew about the inevitability of lousy, low-wage jobs, this book will change your mind. Whether you’re a CEO, a policy maker, or a cold-hearted economist like me, The Case for Good Jobs will show you how people are underrated, and how their demoralizing, low-productivity jobs are not only avoidable but downright wasteful—for the workers themselves, for their firms, and for their firms’ customers.
Zeynep Ton lays out a strong case for investing in high-quality jobs, focusing not only on the ‘why’ but the ‘how,’ and highlights forward-thinking executives who are leading by example, proving that creating good jobs is good business.
If you’d like to pay your employees decently, offer them decent schedules, and treat them with dignity and respect, but you worry that you can’t afford it, this is the book for you. Drawing on years of research and in-depth work with dozens of companies, Ton shows you how to make the business case, develop the courage necessary to drive the change, and—most importantly—how to manage the implementation so that you reap the benefits.
A magnificent and important book! Zeynep Ton compellingly shows what I experienced at Best Buy: good jobs drive success. I admire how clearly she makes the case for good jobs. Every leader needs to read this.